Wednesday, May 29, 2019

How College Screwed Me..

You don't have to look far to find a post about how college is a scam or not worth the money.  The nations college loan is a 1.5+Trillion dollar bubble which could burst soon and impact all of our lives.

So many articles encouraging young people to forego college and avoid the debt.  In some ways I don't disagree.  I believe EVERYONE should get an education, but at what cost?


My journey through college was a bit different.  Coming from a divorced family, I grew up in a tougher atmosphere and help in any way from my parents wasn't going to happen.

So I left for the military when I was 17.  No help from my parents except a ride to boot camp.  Don't get me wrong, I love my parents but they just didn't have the ability to pay for college.  I wasn't going to get buried in loan and I wasn't going to rot in a shit job.

So off I went...

Five years later I returned from the west coast with one year of college completed and all of my education paid for.  I worked my ball sack off and completed my Engineering degree and my MBA.  Although my education was completely paid for from the military, I still worked part time all through college and came out with no debts.


So what's the fucking problem?


The problem is my daughter as her path is much different.  She didn't grow up in a difficult atmosphere but a rather pampered one.  She has no obligation to pay for her education and she knows it.  She's seeking a liberal arts degree and will probably live with me until she's 40.

I love the girl and want her to pursue her dreams, so I have accepted her choices.  I know a lot of engineers that make a great living but have the common sense and social skills of a crayon, and are miserable in their careers.


The other problem is the damn schools.  So many choices and such a bunch of bullshit.  My daughter is the lucky one, she will have no loans but so many will.  How does a person survive with a liberal arts degree and over $100K in loans?  It fucking tragic...

So her first choice is a private school that is over $50K/year.  She pulls in some scholarship money and brings the cost down to $42K/year.  What the hell?


Her second choice is a state school with a similar ranking in her curriculum.  $22K/year all in.  I'm so freakin happy because all I have to do is convince her to go public and I just saved a cool $80K over four years.

We visit the first school and they put on a good show.  They go through many of the course curriculum and give several presentations.  They walk us through the school and have many impressive visual aides.  Several of the students give personal testimonies and of course they are all very positive.   Their public speakers (administrators and faculty) are very good and we are impressed. We leave with a ton of literature that will sit on the kitchen counter for several weeks reminding us of how great the school is.


Moving on to the state school....

We are gathered with a large group of other potential freshmen and meet in the basement of an old building.  We're greeted by a mal-adjusted sophomore who for the next three hours gives us his personal college experience all of which was not interesting and at times inappropriate.


We walk through a couple of classrooms that are all the same with no visual aides, no presentation, nothing.  blah, blah, blah...  It was terrible!


And to no surprise, my daughter came to me in tears and said she didn't want to go to state.  She was crying from guilt because she knew how much we were counting on her to attend.  To be honest, I didn't blame her, it was that bad.


The next day I felt like calling the school and giving them a verbal beat down.  However, I realized that the anger was all about money and not the best interest of my kid.  The schools had almost an identical ranking so how could the first impression be so bad?


A lack of preparation, salesmanship and a little enthusiasm cost me $80K!!!!  Bastards..

A small silver lining of this story is that I called the private school and was able to actually negotiate $4K in faculty scholarships to bring the pain down a bit.


So why am I telling you this story....  A little advice of course based on my experience.


1.  You may not want to be completely forthright with your kids on paying for college.  I don't think my daughter worked on alternative options or Plan B since she knew there was an open checkbook.


2.  Apply to as many schools as possible.  We probably could have found a few similar lower cost alternatives to the state school, but we were so convinced that she would be going there that we didn't bother.  Don't believe the magazines or blogs, you have to see it for yourself before knowing your child will want to attend.


3.  Apply for as many scholarships as possible but in the end always negotiate.  This is more difficult for public schools but private schools need your money.  Let them know that there are much lower cost options and you need additional money to send your kid to their school.  Like I mentioned, a simple phone call knocked $4K/year off our tuition.


4.   Make em' work.  I worked over 20 hours a week while getting a full time engineering degree.


5.  Pass $20K/year through a 529 plan.  No matter where your getting the funding for college, pass it through a college savings plan first to get the state tax deduction.  It's not rocket science but rather a simple transaction.


Good luck....If you have any additional question please post in the comment section.

Copyright 2019

Friday, February 22, 2019

How to Make Money on YouTube

My journey toward diversification in income has led me down many paths.  Since I began investing decades ago it has not always been a smooth transition from “Bricks and Mortar” type investing to social media investments.  However, it has accelerated my growth exponentially. 

Obviously blogging has been a big part, however it’s just a hobby.  I make relatively minimal income from it as it is more of a form of entertainment for me.

In addition to blogging I am on reach my audience through Twitter and Facebook @ for both.  I have always purposely stayed away from YouTube as I perceived it as mindless videos of adolescent pre-planned stunts gone wrong.  A library for dumbass hardcore videos with “JackAss” and “Ridiculousness” themes. 

It wasn’t until a family member starting doing real business on it that I began to see the opportunity and power it can bring to my current businesses.  Now I use it consistently as an advertising platform.  Although I learn new tricks every day I would like to share some of my knowledge on how I make money on YouTube.

YouTube is an American video sharing website created in 2005 then purchased in 2006 by Google for $1.65 Billion.  What a steal!  YouTube allows users to upload, view, rate, share, add to favorites, comment on videos, report and subscribe to other users. 

Available content includes video clips, TV show clips, short and documentary films, movie trailers, video blogging, educational videos, audio recordings, and live streams.  Most are by individuals but there are an increasing number of large media corporations posting content.

YouTube traditionally earns advertising revenue from Google AdSense which targets ads according to content and audience.   However, YouTube has recently implemented many restrictions on their platform making it significantly more difficult to monetize content. 

Due to several problematic accounts many advertisers have pulled advertising dollars away from the site.  This has prompted them to require at least 1,000 subscribers and 4,000 hours of watch time on their account within the past 12 months.  

Personally I like what they have done here.  I want to watch and subscribe to quality content and I think it was a step in the right direction. 

Before I give my advice and share my personal experiences on YouTube, I’d like to run through the numbers.  The first table highlights the audience demographics for all users.  As you can see, it is heavily weighted toward males 18-34 years of age.


Viewer Age

Watch Time (minutes)



13 - 17 years




18 - 24 years




25 - 34 years




35 - 44 years




45 - 54 years




55 - 64 years




65+ years




The table shows some random statistics but highlights the power of the platform and rate of growth.  The most prominent to be is that the average viewing session has increased by 50% YOY.  That is a business that I want to be part of!

Total number of monthly active users:

1.9 Billion

Total number of daily active users:

30+ Million

TV paying subscribers:


Number of videos shared to date

5 Billion

Average viewing session

40 minutes

Viewing session increase vs. last year


Number of videos watched per day

5 Billion

Number of mobile videos watched per day

500 Million

Number of visitors from outside the US


Number of small businesses on YouTube


Millennials preference over traditional TV

2 to 1

Males most viewed content


Females most viewed content


Listed below are some of the successes of YouTube.  These are the top earners in 2018 with some insight into how they achieved their fortunes. 

1.  Ryan’s Worlds - $22 million 

This 8-year-old boy named Ryan earned $22 million last year for uploading YouTube videos of him playing with toys. About $21 million comes from pre-roll advertising on his channels, Forbes reported.  As the views mount, and Ryan has more than anyone else on Forbes' list, so do the automated ad dollars. 

2.  Jake Paul - $21.5 million

Jake Paul earned $21.5 million on YouTube, according to Forbes. Some people know him for his role as Dirk on the Disney Channel series "Bizaardvark." He is also well-known for his YouTube channel, which has over 17 million subscribers.

3. Dude Perfect - $20 Million

This five-man group (Coby and Cory Cotton, Garrett Hilbert, Cody Jones and Tyler Toney) has 36 million subscribers who tune in to watch their intricate trick shots and impossible maneuvers.

4. DanTDM - $18.5 million

British gamer Daniel Middleton was last year's top earner. He's been gaming on camera and selling merchandise such as backpacks, hoodies and hats for six years. He has a following of 20.7 million. 

5. Jeffree Star - $18 million

This 33-year-old makeup-artist-turned-beauty-mogul sells $100 million worth of Jeffree Star cosmetics, Forbes reported. 

6. Markiplier - $17.5 million

Hawaii native Mark Edward Fischbach signed seven figures worth of brand deals, according to Forbes, and recently launched Cloak, a high-end athleisure line for gamers. 


7. Vanoss Gaming- $17 million

Canadian gamer Evan Fong, 26, plays games like Call of Duty and Assassin's Creed and has amassed 23 million subscribers.

8. Jacksepticeye - $16 million

Ireland's energetic Se├ín McLoughlin, 28, is a video game commentator with more than 20 million subscribers. Despite his foul mouth, he still managed to do a series with Disney and is developing content for live-streaming platform Twitch, Forbes reported.

9. PewDiePie - $15.5 million

The Swedish gamer commentator, Felix Kjellberg, weathered the criticism of making several anti-Semitic and racist videos in 2017 to remain one of YouTube's top earners. Advertisers returned, sponsoring up to $450,000 for a video, Forbes reported.

10. Logan Paul -$14.5 million

Despite scandal, Logan Paul still made the list of Forbes top 10 YouTube earners in 2018. 

Here's another top earner who's controversial. In early 2018, YouTube yanked Paul's channels from its Google Preferred ad program after he uploaded a video that showed an apparent suicide victim hanging from a tree in Japan. The YouTube prankster, 23, apologized, but the damage was done. He still ranks in the Top 10, however.

I am not a big fan of these channels but prefer podcasts such as Joe Rogan.   Many of the videos I enjoy are not form large platforms but rather videos I can relate to.  For example, I have a teenage daughter who struggles with her studies and found this video very funny. 

Now that I’ve given you some good sound data and stories about VLOGGERs going from rags to riches, I’d like to give you some of the platforms that are most commonly used on YouTube to earn income. 

  1. Become a YouTube partner and make money from ads. 
  2. Sell your products and merchandise.
  3. Crowdfund your next creative project.
  4. Fan funding
  5. License content to the media
  6. Work with brands as an influencer or affiliate

Although they are the most common, in my opinion these are often difficult and take many years to scale up.  For example, if you posted twice a week, every week, for years you could expect to reach over 1,000 subscribers in a couple years.  Obviously if one of your videos went viral, this could happen overnight, however it is very uncommon.  Once you reach 1,000, you will likely make less than $25 per month on average using the ads platform. 

That’s why being a professional Vlogger is very difficult and I don’t recommend it. 

I use YouTube to strictly build my brand.  As I mentioned in prior posts, building a brand is everything.  I can expose, promote, and drive customers to my brand through YouTube for virtually no cost.

Most of my posts are business and entrepreneur related videos that lead back to the MrWallStreet name brand.  From there I promote literature, subscriptions and merchandise. 

That’s the beauty of it!  With great content you can scale your brand at hyper-speed for nothing more than a little creativity and persistence.   

Try it….You may actually enjoy it. 

Copyright 2019



How College Screwed Me..

You don't have to look far to find a post about how college is a scam or not worth the money.  The nations college loan is a 1.5+...